It Started With a Phone Call
In 2022, while working at the Jewellers Association of Australia, our founder answered a call that changed everything. It was the police: “We’ve had a diamond ring handed in. The inscription number is 34285723. Can you tell us who it belongs to?” There was a pause and then her reply: “I’m sorry… I wish I could tell you, but that information doesn’t exist.”
It was heartbreaking. Someone had cared enough to hand in a lost ring, yet there was no way to return it. Why wasn’t there a global registry? Why should moments like this end in disappointment?
From frustration came determination — and from that moment, OWNIA was born.
As lab-grown diamonds became more common, a new challenge emerged: counterfeit certificates and duplicate numbers began circulating with no easy way to verify authenticity. At the same time, the second-hand jewellery market was exploding online but consumers had no reliable way to check if a diamond they were buying was authentic or had been lost or stolen.
OWNIA was created to solve both problems. Today, we empower owners, resellers, retailers, and finders to verify and authenticate diamonds, stop fraud, and return lost or stolen pieces to their rightful owners — no matter how far they’ve travelled or how much time has passed.
Our Purpose
OWNIA exists to protect what matters most — not just diamonds, but the love stories, milestones, and legacies they represent. We were founded to solve a simple but devastating problem: when a diamond is lost, stolen, or sold with a counterfeit certificate, there is often no way to trace it back to its rightful owner.
Our purpose is to change that — to make provenance, ownership protection, and recovery a standard part of the jewellery world.